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We’ve all seen it happen. Someone enters the online space and their voice, their visuals, their vibe… feels eerily familiar. It’s your format. Your flair. Your phrases. Reworked just enough to pass as different, but close enough to make you wince.

Ever heard the story of the Ugly Duckling? Well, that’s me.

Ladies, did you find it hard to return to work after having children? Have you ever felt like you’ve been overlooked for a job, or a job...

As humans, we’ve turned the word 'weird' into a negative, yet, when it comes to branding and marketing, ‘weird’ is wonderful.