ABOUT THE PROJECT

Brand Transformation | Personal Branding | Visibility | PR

Challenge

Donna Maree had been quietly building a reputation as a gifted psychic medium for decades, initially running her readings as a passion project alongside her everyday life. I first met Donna Maree as a client back in 2010, and was so impressed by her warmth, authenticity and genuine connection that she quickly became my go-to psychic.

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So when she decided it was time to turn her long-standing hobby into a serious business, I was very excited to help her take the next step.

Donna Maree already had something many brands spend years trying to manufacture: a completely distinctive personality. She was bold, warm, funny, direct and unapologetically herself. The challenge was to build a brand around that personality and then use it to help her transition from private practitioner to a more visible public figure.

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Brand Strategy

The strategy was simple in principle: don't try to make Donna Maree fit the mould of what a psychic medium "should" look like. Build the brand around the woman she already was.

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Her signature hot pink was non-negotiable. From there, I developed a bold visual identity that reflected her energy: bright, confident, playful and impossible to ignore, while still retaining the warmth and heart that made her readings so special.

The brand needed to feel professional enough to support the next stage of her career without sanding off the personality that made her memorable in the first place.

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Visibility & Personal Brand

With the brand foundations in place, the focus shifted from simply promoting readings to building Donna Maree's public profile.

Her long-term ambition was to move beyond one-to-one readings and establish herself as a recognised public figure, opening the door to roadshows, media opportunities and a much larger audience.

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We identified storytelling and visibility as key tools in making that shift. Donna was already comfortable speaking and had her own podcast, but writing for publication pushed her well outside her comfort zone.

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Working together, we unpacked the nerves, self-doubt and blocks that were holding her back, then shaped her ideas into a story that felt honest, raw and completely authentic to her voice. I edited and refined the piece into a journalist-friendly format, working alongside her PR coach, Heidi Anderson, who supported the submission process.

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Outcome

The resulting article was submitted to Mamamia, who loved the story and published it just a few weeks later.

For Donna Maree, this was more than a published article. It was an important step in moving from being known primarily for private readings to beginning to establish a much broader public profile.

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The project demonstrated the power of combining personal branding with visibility strategy: giving someone the confidence, clarity and tools to tell their story can be just as transformative as creating the brand itself.

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Reflection

This one is particularly close to my heart because I've known Donna Maree for so long. I already knew the person behind the business, so the challenge was never about inventing a personality for the brand. It was about giving Donna Maree the confidence to take the personality she already had and let a much bigger audience see it.

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Watching her step outside her comfort zone, put her story into words and then see it published by a major media platform was one of those moments that makes this work incredibly rewarding.