Brand Refresh | Creative Direction | Brand Governance

Outdoors WA had already built a strong reputation within Western Australia's outdoor recreation sector. Rather than reinventing the brand, the brief was to refine and modernise the existing identity while preserving the recognition and trust it had built over many years.
 

The project focused on strengthening visual consistency across every touchpoint. I refreshed the existing logo with subtle refinements to improve balance and usability, then developed a comprehensive set of brand guidelines covering everything from typography and imagery through to banners, clothing, stationery and digital communications. The "Get Out!" campaign tagline was also integrated into key marketing assets, creating a stronger connection between the organisation's identity and its public messaging.

One of the things I enjoy most about brand refresh projects is that they require restraint. Sometimes the best solution isn't starting from scratch, but recognising the value that's already there and carefully evolving it into something stronger, more contemporary and easier for teams to apply consistently.

​

Project Highlights
- Brand refresh
- Logo refinement
- Brand guidelines
- Creative direction
- Campaign integration
- Marketing collateral
- Visual consistency
- Advertising assets