Welcome to The Glow-Up Lab
Where strategy meets soul — and magic happens on your terms.​
Whether you're just beginning your journey or you're ready to turn up the heat, this space is your creative sanctuary for building a brand that’s as magnetic as you are.
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To help you find your way, the Glow-Up Lab is divided into three growth phases.
Choose your journey below, then follow the flow.​
DIY brand magic for the soul-led entrepreneur.
Every transformation starts with a spark.
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The Glow-Up Lab is your self-paced playground for practical magic. You can buy an All Access Pass, or work through one 'room' at a time. Once you've swiped in you'll find a curated collection of digital resources designed to help you DIY your brand with confidence, clarity, and a little extra sparkle.
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Whether you’re just starting out or refining your vibe, the Lab is here to support your rise — on your terms, in your flow.
Strategic. Soulful. Affordable.
It’s the glow-up your brand’s been waiting for.
The Glow-Up Lab is your brand’s ultimate transformation space — where soul meets strategy, and your brilliance evolves from spark to spotlight.
YOUR BRAND GLOW-UP STARTS HERE
What's In the Lab?
Mini Courses + Guides:
Bite-sized trainings on brand identity, vibe discovery, energetics, visibility, and more.​
Templates + Toolkits:
Social media kits, brand voice prompts, content maps, and more to help you apply your magic fast.​
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The Brand Magic Blueprint (Exclusive to Glow-Up Lab Members):
Build your foundations with clarity, confidence, and style.​
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Discounts and Freebies from the Brand Alchemist and Brand Artisans:
Get VIP access to ongoing Member-only offers and specials.
Who is it for?
The Glow-Up Lab is made for the curious, creative, conscious entrepreneur who’s:
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Ready to explore their brand vibe but not quite ready for custom strategy
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Craving clarity around their messaging, visuals, or audience
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Keen to align their brand with their energy + essence
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A fan of doing it themselves — with guidance that actually makes sense
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Whether you’re a coach, healer, artist, founder, or multi-passionate soul, the Lab gives you the tools to build a brand that feels like you.
Choose the room that matches your current phase, or start at the beginning and rise through the levels.
Whether you’re igniting your vision, refining your magic, or ready to blaze bold into the world — there’s a space here just for you. And it's lifetime access, so you can create at your own pace.
I'm just getting started
The Spark Room
Where the sparks ignite and clarity catches fire.
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Start here to regulate your nervous system, reconnect to your purpose, and get clear on what truly lights you up.
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This section is for the soul-led starter, whether you're starting a side hustle, dreaming up your next chapter, or finally giving yourself permission to be seen.
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​Inside, you’ll find foundational tools to ignite your brand brilliance from the inside out. ​
Spark Access Pass: $97 AUD​​
I’m Evolving My Brand
The Flame Chamber
Where the inner alchemy fans the flames of your brand identity.
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This is your transformation zone, where clarity meets action.
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Perfect for entrepreneurs ready to evolve, pivot or expand.
Inside, you'll refine your brand expression, sharpen your strategy and align your energy with visibility.
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The Flame Chamber is where your brand steps boldly​ into it's next-level Brand Magic. ​
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Flame Access Pass: $198 AUD​​
I’m Ready to Be Seen
The Blaze Lounge
Where your brilliance goes bold.
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You’ve done the inner work, and the strategy — now it’s time to really shine.
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The Blaze Lounge is your space to expand, express, and elevate your existing brand. Best for those who have worked through the other two rooms, or already have basic branding in place.
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​Here, you’ll find visibility tools, content planning resources, and energetic practices to help you show up, stand out, and set the world on fire (in the best way possible). ​
Blaze Access Pass: $227 AUD​​
All-Access Pass:
$399 AUD
Want it all... plus more?
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Grab a VIP All-Access pass to the Glow-Up Library. It's all the DIY Brand Magic in one place, as well as exclusive content created just for the Glow-Up Library.
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Full Library opens 1st August. Pre-Launch 'Glow-Getters' Passes Available Now for just $287!!
The Spark Room
Light the match. Begin your brand journey.
1. Internal Alchemy
Anchor your energy. Align your brand.
A soulful pre-branding guide to help calm your nervous system and spark clarity before you dive into the magic.
2. Brand Beginnings
Start strong. Shine brighter.
If you want a solid brand, you have to start at the beginning. Learn the rules so you know how to break them.
3. Brand Alchemy Primer
Branding, decoded.
Understand what branding really means — and why it’s the heart of every magnetic business.
SPARKED INSPIRATION THE SPARK ROOM?
NEXT STOP: THE FLAME CHAMBER.
The Flame Chamber
Fuel your fire. Build your brand with intention.
1. The Archetype Oracle
A shortcut to magnetic brand clarity.
The Archetype Oracle is your first step to revealing the soul of your brand through the lens of timeless archetypes.
2. The Brand Distillery
Essence to Expression
Deep Identity construction for your dream brand. This scroll IS the Flame Chamber. Transformative and Strategic.
3. The Brand Blueprint
Craft your Brand's Magic Formula.
A soulful strategic workbookto help you align your message, visuals, energy and voice from the inside out.
FIRED THROUGH THE FLAME CHAMBER?
TIME TO LEVEL-UP IN THE BLAZE LOUNGE.
The Blaze Lounge
Show up, shine bright, and lead with unapologetic fire.
1. The Visbility Vault
Content that captivates. Strategy that gets you seen.
Discover the foundations for creating emotionally resonant, energetically aligned content that converts.
2. The Social Spell books
Platform-specific content planners for sensational socials.
Conjure scroll-stopping content with ease using these beautifully designed planners.
3. Creative Content Cauldron
Your strategy-charged, soul-infused guide to magnetic visibility.
It’s about harnessing the elements of content alchemy—fire, air, water, and earth—to craft messages that move, connect, and convert.
WANT IT ALL? GRAB A VIP ALL ACCESS PASS TO THE GLOW-UP LIBRARY.
The Glow-Up Library
All the DIY Brand Magic resources in one place.
Full Library opens 1st August. Pre-Launch Passes Available Now.
Internal Alchemy
Anchor your energy. Align your brand.
A soulful pre-branding guide to help calm your nervous system and spark clarity before you dive into the magic.
Brand Beginnings
Start strong. Shine brighter.
If you want a solid brand, you have to start at the beginning. Learn the rules so you know how to break them.
The Visibility Vault
Content that captivates. Strategy that gets you seen.
Discover the foundations for creating emotionally resonant, energetically aligned content that converts.
The Archetype Oracle
A shortcut to magnetic brand clarity.
The Archetype Oracle is your first step to revealing the soul of your brand through the lens of timeless archetypes.
Brand Alchemy Primer
Branding. Decoded.
Understand what branding really means — and why it’s the heart of every magnetic business.
The Social Spell Books
Platform-specific content planners for sensational socials.
Conjure scroll-stopping content with ease using these beautifully designed planners.
Brand Alchemy Blueprint
Craft your Brand's Magic Formula.
A soulful strategic workbookto help you align your message, visuals, energy and voice from the inside out.
Brand Distillery
Essence to Expression
Deep Identity construction for your dream brand. This scroll IS the Flame Chamber. Transformative and Strategic.
Plus More...
Exclusive content, just for Glow-Lab VIPs
Your All-Access pass unlocks premium Brand Alchemist content, guides and checklists that aren't available anywhere else.
FAQ's
Q: Can I use this if I don’t have a brand yet?
Absolutely — this session is powerful at any stage. Whether you’re refining or just getting started, we’ll anchor your energy and align your strategy.
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Q: Can I get support if I get stuck?
Absolutely! Your membership includes an invite to reach out via email for support.
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Q: Can I use these resources for multiple businesses or clients?
Lab resources are licensed for personal use only, unless otherwise stated. This means that they're available for you to apply to your own business, but if you'd like to use them for your clients, on-sell them (Master Resell Rights), or re-brand and re-sell (Private Label Rights), you'll need to get in touch and ask about our licensing options or studio bundles.
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Q: Will this content grow with me?
Yes! The Lab is designed to evolve as you do — and new resources will continue to drop as your journey expands.
