Okay, here's the thing...

 

I've never been anything but different. *As evidenced here

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I was an awkward, weird, ridiculously tall, undiagnosed Neurodivergent child who, arguably, had more in common with a baby giraffe than the other humans. Throw-in some extra-sensory abilities to that mix, and I was forever fighting a loosing battle of trying to be 'normal'. The harder I tried to be like everyone else, the weirder I acted. Whether I liked it or not, 'different' was (and still is), an intrinsic ingredient in the Nikki potion. 

 

Perhaps that's why I was drawn to Marketing and Branding, where the whole purpose is to find and leverage a point of difference. In this industry, the difference is where the magic is.  

 

There's a lot more I can say about that topic, but I shan't go further on my sparkly little tangent, because I've written an entire blog post on it. If you'd like to follow that thread, click here. 

 

So returning to the original point, 'what makes me different?'... I guess the question becomes, how does my innate difference translate into effective branding?

 

The quick answer is that I have 4 core zones of genius that weave together to become The Alchemy Zone; bringing strategy, soul, stage sass and sparkly brilliance together to create Brand Magic...