PUBLISHED WORK

WHY BRAND CONSISTENCY COUNTS

If you run your own business, you’ll already know how crucial consistency is to success. You show up daily and do all of the things (on repeat)...

QUIET DISRUPTORS: BRANDING FOR INTROVERTS

Let’s face it, not all of us are born to be loud and boisterous, but if you’re not an outgoing person, it can be hard to get your business noticed...

SECRETS OF BRAND SAVING PR

For SMEs, reputation is everything, so when you see big brands having serious brand trouble, it can feel a little concerning.

DRIVING SALES WITH CONTENT MARKETING

When you run a business, time is precious. You’re often pulled from one task to another, filling gaps and solving problems...

LAUNCHING A SMALL BUSINESS

There’s a lot to think about when you’re first starting up, and usually, it’s a financial juggling act to boot. It’s hard to know where to invest your hard-earned dollars...

POWERING UP BUSINESS WITH RELATIONSHIPS

Building solid working relationships is the most beneficial thing you can do for your business. Referrals and word of mouth have a much greater impact than any marketing campaign... 

BRAND DISASTERS OF 2022

It’s been a tough year for big brands, and despite having entire PR teams at their disposal, many of them seem unable to effectively manage a brand crisis...

SISTERHOOD OF THE VOMIT-STAINED PANTS

Lying exhausted on the couch with one boob out, trying to feed a slightly grumpy baby in a mildly poo-stained onesie with vomit in your hair? Welcome to being a new Mum...

BRAND BUILDING TIPS FOR THE NEW YEAR

January brings with it the opportunity to set new goals for your business, and the chance to establish your brand presence for the year...

THE POWER OF RELATIONSHIPS

Relationships might not appear to be closely linked to branding, but I can assure you, strong relationships are the key to your brand’s success.

COMPANY CULTURE AND PRODUCTIVITY

I’m going to preface this article by saying that business is about making money, period. I think we can all agree on that, right? ... 

ADHDers GUIDE TO RUNNING A SMALL BUSINESS

I’ve always been a bit of an oddball. Even as a kid, it was obvious that I didn’t think like ‘normal’ people...

AVOID SMALL BUSINESS BURN-OUT

In the age of Insta-gurus and social media ‘millionaires’, our technocratic society has shifted into this strange paradigm where burnout is seen as a badge of honour...

FROM BURNOUT TO BALANCE

Over the last few years of unprecedented uncertainty on a global scale, the world population has been living in a constant state of low-level stress... 

BRAND VALUES AND YOUR TARGET MARKET

With the unstable state of the world over the past few years, consumers have become increasingly disenfranchised with government and big business...